Just because your Los Angeles online business can sell to anyone on the globe, it doesn’t mean you shouldn’t try to appeal to the customer next door. Specifying the markets you are targeting is an effective strategy for Manhattan Beach internet business owners.
ListPipe, the corporate blogging authority, explains how localization can help your Manhattan Beach home business e-store or blog:
The first reason is to appeal to the search engines for Los Angeles search results. With the popularity and widespread use of mobile devices, search engines have been quick to respond with results based on location.
When you search for ‘haircut’, for example, Google assumes you want to know where there are salons near your actual California location. Some devices provide an exact GPS coordinate for pinpoint accuracy. Others identify your general location from the receivers, routers, and other hardware through which your device is communicating.
Manhattan Beach home business bloggers that include specific geo-locations will be more likely to show up in Los Angeles area search results.
Another important reason for Manhattan Beach entrepreneurs to get local with their content is to generate a connection with your Manhattan Beach and Southern California customers. While it’s always important to talk about the value of your products, you can add blurbs about a popular Los Angeles sports team, current California event, or unique local culture. This personalizes your Manhattan Beach home business blog posts and boosts your popularity. Most California folks love where they live and have a connection to other people in their Los Angeles community. Let your audience know that you are one of them.
Now here’s the trick: make your content relevant to your business objectives. You can’t just mention the local sports team or a current event without tying it to your business in some way. Otherwise, you appear to ramble or pander inexplicably to your online business blog visitors.
I am health advocate Patti Langell. I coach new Manhattan Beach internet business entrepreneurs and help them sell their products and services on the online marketplace. I use a variety of methods to market my Xe energy drink business and recruit distributors to my Xe energy drink direct sales network. Let me help you succeed: call 310-200-7097 today!
health advocate Patti Langell Manhattan Beach, California 90266
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